Prior to the existence of companies like Media Metrix and NetNielsen, we spent years trying to figure out how traditional media companies would attempt to count audiences and audience share.
Since we believe that NASA and our network are the two largest original content providers on the Internet, we use their placement by ranking services to judge the ranking service.
For example, neither our network nor NASA ever appear on Media Metrix and NetNielsen's ratings. And, what about all the other universities and government websites?
These questions and irregularities have prompted the publishing
of this report.
complaint with the FTC against the FTC and
traditional media metrics do little
to deal with massive re-distribution
of advertisements (our ad model takes
this into account, but can not be
revealed due to Intellectual Property
Right issues. I can say, we've worked with
some of the best programmers, statisticians and
mathematicians in the world developing
thus, our complaint with the FTC against the FTC and Net Nielsen.
* More detail on the faults of "The Net Rating Gods", S. Mukherjee (2000)
Internet Privacy & Security Study