Demand Destruction

[Silence]
[Instrumental, Electric Guitar, Acoustic Guitar, Bass, Drums, Piano, Organ, Synth]

[Intro]
[Instrumental Intro: Deep Bass Groove, Tight Drums, Rhythmic Electric Guitar, Analog Synth Pulse]
[Spoken Vocal]
Don’t wait for permission…

Change the position.

Don’t argue with demand.

Change de-maned.

[Refrain]
Demand
(Destruction)
Demand!
(The solution)

[Verse 1]
Money moves where money goes
That’s the way the market flows
Another purchase with a choice
Sends a signal, finds a voice

[Chorus]
Demand
(Destruction)
Demand!
(The solution)

Vote with dollars
(Every day)
Change the market
(Change the way)

Don’t just wait
(For the date)
Change the force
(That drives the rate)

Demand
(Destruction)
Demand!
(The solution)

[Verse 2]
You don’t have to win a fight
You can change the market’s light
When enough consumers choose
Fossil fuels have more to lose

[Instrumental]
[Electric Guitar Solo: Funky Blues-Rock Lead, Driving Bass, Tight Drums, Analog Synth Arpeggios]
[Bridge]
Not production
(Demand!)

Not prediction
(Demand!)

Don’t rely on supply

[Breakdown]
[Drums Drop Out: Deep Bass, Acoustic Guitar, Soft Piano]
You don’t need all…

… just enough…

Demand will fall

(Hang tough)

And again…

(And again.)

[Final Refrain]
Demand
(Destruction)
Demand!
(The solution)

[Final Chorus]
Demand
(Destruction)
Demand!
(The solution)

Vote with dollars
(Vote each day)
Change the market
(Change the way)

Demand
(Destruction)
Demand!
(The solution)

[Outro]
[Instrumental Outro: Bass Groove, Electric Guitar Riff, Analog Synth, Driving Drums]
Demand…

(Destruction…)

Less demand…

(Less extraction…)

You are the solution

[Spoken, fading]

Demand destruction…

That’s the transition.

About the Song
As both a climatologist and an economist, I’m less concerned with setting a specific date for eliminating fossil fuels than with changing the economic forces that sustain fossil-fuel demand. I’m unlikely to change the minds of the roughly 20% of Americans who are ideologically committed to policies that accelerate climate change. But that leaves roughly 80%—and economics can do much of the work.

Integrated Climate Stewardship begins with reducing unnecessary consumption. Consumerism drives energy demand, resource extraction, pollution, and habitat destruction. The less we consume, the less pressure we place on the climate and the ecosystems that sustain us.

Today, perhaps only ~0.5% of Americans are seriously pursuing a structured net-zero lifestyle through continuous behavioral reductions and intentional balancing. But when people discover that reducing their climate impact can save them thousands of dollars a year while leaving a healthier environment for their children and grandchildren, behavior can change.

When the remaining ~79.5% begin voting with their dollars, fossil-fuel demand falls. That demand destruction reduces the economic incentive to produce fossil fuels.

Demand destruction is the transition away from fossil fuels.

See Money Moves People: Why Demand Destruction May Be the Fastest Path Beyond Fossil Fuels

From the album Demand Destruction